Hi, hi! Lydia here.

Thanks for stopping by.

A strong brand relies on strong brand components and as an experienced creative director, I’m obsessed with strategically bringing all the moving parts together to create magic. I truly cannot resist an opportunity to evaluate a typeface design or the flow of a website— both for my clients and on a routine trip to the grocery store, I’m constantly analyzing brands that I encounter in the wild and building a game plan in my head for how they can improve and grow creatively.

Over my career journey, I’ve provided creative direction in short and long-term settings for over 40 clients across the world, focusing on reaching their target audience through cohesive design, photography, marketing, print, digital and more.

Want to work together or grab my resume? Reach out.

Photos by EB Combes.

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Currently—

Working

  • Leading the brand charge + coding away on Shopify for all things Photobooth Supply Co.

  • Planning for new Miller House collections— from digital and print collateral to fresh photos

  • Crafting fresh content for The Mae’s spring campaigns across email and social

Reading

  • All about the beautiful Going rebrand

  • Remarkably Bright Creatures (technically, I read this earlier this year, but I absolutely cannot stop thinking about it)

  • Iceland everything (specifically this) as my husband and I just moved back to the States after living in Reykjavik

Loving

  • Pushing myself to run just a little bit further every day as I prep for a 10K this summer (my first ever!)

  • This candle that truly smells like the ocean

  • Every detail of Jovanina’s Broken Italian— the branding, the pasta, and the Viva la Vida cocktail

Features & more—
Here are a few topics I’ve spoken on in past presentations:

 

Building a Strong Brand Identity in Five Steps from Photobooth Expo

Customizing Any Element on Your Squarespace Site Using Custom CSS from Square Summit

Streamlining your Brand Process from Simply Profitable Designer Summit

Working with One Client at a Time from Step into Clarity Summit

How to Price your Services Strategically and Authentically from Thrive Summit

Establishing an Online Presence as an E-commerce Company from Pathway to Profitable Prints

Integrating Custom CSS into your Shopify Design Process from Amplify Shopify

Designing a Life you Love as an Entrepreneur from Good Boss

 

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